Scoela · Outreach and enrollment marketing for mission-driven institutions

Reach the people you serve.

Everyone deserves to hear about the schools, programs and services meant for them, in a language they speak, before the moment to act has passed. Scoela is a full-service outreach agency that researches your community, creates the campaign, places the media and measures who shows up.

Start with a free community review

Schools · Civic and public agencies · Nonprofits and community organizations · Health and social-service providers

What we do

Everything an outreach campaign needs, in one team.

01

Community intelligence

Who you serve and who you are missing: trends in your own numbers, the neighborhoods and languages of your community (US Census Bureau), how you compare with peers, and how you appear where people look.

02

Strategy & media planning

Who to reach, where they are, which channels, what budget, and when, timed to your enrollment, program or campaign calendar.

03

Creative

The campaign idea, messaging and ads, in the languages your community speaks.

04

Production

Mailers, flyers, posters, short video and landing pages, made to one brand standard.

05

Media buying & placement

Social, search, video, out-of-home and direct mail, bought and placed for you.

06

Measurement & reporting

Every ad, flyer and QR code carries its own tracking code, so you see which efforts bring people to sign up, register, enroll or attend, with regular reports in plain language.

Our story

Strong missions deserve to be heard.

Scoela began with a problem we kept seeing inside good institutions. A school with strong teachers and a shrinking incoming class. A city program with open slots that eligible residents never heard about. A nonprofit clinic, youth program or community organization with services people need, and a message that does not reach them. The outreach is English-only in neighborhoods that speak other languages at home. It starts after people have already decided. And no one measures whether it worked.

We started with intelligence: who lives around an institution, what languages they speak, how visible it is online and when its audience makes decisions. The data made one thing clear. Knowing where you stand does not bring anyone through the door. Execution does.

Scoela brings the two together. The intelligence tells us who to reach, where, in what language and when. Deep multicultural media experience turns that into campaigns people recognize as speaking to them.

Leadership

Chief Connection Officer

A bilingual marketer with more than fifteen years connecting global brands with multicultural communities: multicultural advertising, billboards and transit ads on New York City's streets, international out-of-home programs for a global media agency, multicultural marketing at a major television network, brand partnerships, and East Coast sales for a digital media company.

She knows these communities because she comes from them. As a parent navigating school choice herself, she saw the enrollment-marketing gap firsthand: English-only outreach, no measurement, no urgency. At Scoela, she connects schools, civic agencies and nonprofits with the people they serve.

How we work

Five steps. Nothing runs without your approval.

  1. Review

    We assess your community from public data, at no cost.

  2. Plan

    You approve the strategy, channels and budget.

    Your approval

  3. Create

    You approve every ad before it runs.

    Your approval

  4. Launch

    We place the media and track every placement.

  5. Report

    You see what worked, and we adjust.

↻ Results shape the next plan.

Our standard

Every figure cites its source. You approve every ad and every dollar before it is spent. We never use private records about the people you serve, and we never sell the information people send us or share it for anyone else's marketing. Our tracking shows which ads and flyers bring responses, so we can report what worked.

Get started

Start with a free community review.

Tell us about your organization. We'll assess your community using publicly available data, send you a written review, and walk you through what we found. No cost and no commitment. We use your information only to respond to your request.

Talk to the Scoela Team

We reply within one business day, Monday to Friday.

What happens next

  1. We confirm your organization and reply by email.
  2. We set up a 20-minute call to hear what you need.
  3. We prepare your free community review and walk you through it.

Prefer email? info@scoela.com