Schools and districts

Fill your incoming class.

Nothing runs without your approval, and we show you exactly what the campaign produced.

Families choose schools months before the first day, often in a language other than English, and often from what they see on their phones. Scoela helps public schools and districts reach those families in time.

By the numbers

What we do

• We compare your enrollment trend with nearby schools.
• We map the neighborhoods and languages around you.
• We build a family-facing campaign timed to your application calendar and tours.
• We place it on social media, search, mail and in the community.
• We report which efforts brought families to tours and applications.

You approve the plan, every ad and every dollar before anything runs. We work from public data and the inquiry lists you choose to share, and we never use student records.

A typical situation

A middle school with strong programs and a shrinking sixth-grade class. Its outreach reaches families late, after most have already decided. Scoela moves that outreach earlier and measures what it brings in.

See a sample campaign

What an enrollment campaign looks like: three social ads and a search ad for a middle school. The school and every detail are invented. Real campaigns use your own photos and brand.

Why a sample? The campaigns we create belong to our clients, so we don't show their ads here without written permission. This sample uses an invented organization to show the kind of work you'd receive. You approve every ad before it runs.

Search ads run only when Google verifies your organization as the advertiser. If it can't, we run your campaign on Facebook and Instagram with the same budget and dates.

See what you receive

Every school starts with a free community review, then gets a one-page report each week the campaign runs. These samples use an invented school and invented figures.

Sample community review (PDF)  ·  Sample weekly report (PDF)