Civic and public agencies

Reach the residents your program is built for.

Public programs succeed only when the people they are built for know about them. Scoela plans and runs outreach for city, county and state agencies and public programs, with the approval steps and record-keeping public work requires.

What we do

  • We identify where eligible residents live and what languages they speak.
  • We write plain-language messaging.
  • We place it where residents already look.
  • We follow each platform's verification and "paid for by" rules for public-issue ads, and we do not run candidate or electoral advertising.
  • We report sign-ups and registrations by channel.

A typical situation

A program with open slots that eligible residents never heard about.

See a sample campaign

What a campaign for a public library looks like: three social ads and a search ad. The library and every detail are invented. Real campaigns use your own photos and brand.

Three sample phone ads for an invented public library, with photos. One: a girl choosing a book from the shelf, Your library card is free, with a Get your card button. Two: boys reading and writing together, Homework help, free, every school day, with a Find your branch button. Three: a teen working on a laptop, Borrow more than books, with a See what you can borrow button. Each ad is labeled Sample.

Sponsored · samplecitylibrary.example

Sample City Public Library | Free Library Card in 5 Minutes

Homework help every school day. Free English classes for adults. Borrow laptops, museum passes and more.

Why a sample? The campaigns we create belong to our clients, so we don't show their ads here without written permission. This sample uses an invented organization to show the kind of work you'd receive. You approve every ad before it runs.

Search ads run only when Google verifies your organization as the advertiser. If it can't, we run your campaign on Facebook and Instagram with the same budget and dates.

Start with a free community review